Empowering People In Crisis


The main objective of the EPIC Foundation will be the management of various projects and initiatives aimed at assisting victims of rape and abuse, which will include women in shelters. Other ad hoc projects will also be undertaken to help people in crisis and support other charities.
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Redefine Properties (Pty) Ltd

Redefine Properties lived up to their slogan “we are not landlords we are people”. Epic Foundation moved into brand new offices in September 2019. These offices are fully sponsored by Redefine properties. The Epic Foundation cannot thank them enough as this means all funding will go into projects. This has made a huge difference to the Foundation.


Anglo American/De Beers

The Epic Foundation would like to thank Angelo American and De Beers Group who selected us for support through their amazing Ambassadors for Good initiative.

Your generous donation towards our Comfort Pack Project for Rape survivors places us in a position to continue making a difference in the lives of people affected by this horrible crime. It is wonderful to see Corporates getting behind their communities and providing much needed support

#AngloAmericanCares #AmbassadorsforGood! #helpasurvivor

Danica Whelan, is a finalist in the Ms SA Schools 2015/16 competition.

As part of the competition they need to be involved with a charity project which they need to report on at the finals on 31 October.
Danica has selected the Epic Foundation for this purpose and have collected a substantial number of content items for our Comfort Pack Project for survivors of rape and abuse. She did this by raising awareness at her school, Eldoraigne High School where she had bins put out for donations to be collected. She is a true example to other children out there.

A HUGE THANK YOU TO XTRASPACE IN ALRODE for assisting the Epic Foundation with a sponsored storage unit to help us out when we get large donations we do not have space for in the Epic office and also storage space in general. This is the second time they have assisted us and I am really impressed with the kind service and care to the community by this organisation! It is so good to see organisations out there still helping charity organisations and doing something for their community!


The day I met a real-life fairy godmother


I'm sure every child would agree, the best part of the Cinderella story is when the fairy godmother waves her magic wand and turns Cinderella's torn and tattered clothes into a beautiful ballgown.

I never thought such magic could exist in the real world, but it turns out right here in Johannesburg, young princes and princesses from all over the city have found a fairy godmother of their own.

My first conversation with Alta McMaster, owner of the EPIC Foundation and Fairy Godmother Project, took place over the phone. We had only spoken for a short amount of time, but even then she was willing to put her own life aside to try and accommodate my needs.

A rape survivor herself, Alta started the EPIC foundation in 2003 to help other rape survivors by putting together what she calls, "comfort packs." Her organisation slowly grew and before long, she found herself helping people from all walks of life, including high school learners.



Trinityhouse High School Little Falls says NO! to human trafficking

Over the past few weeks the Outreach focus at Trinityhouse High School Little Falls has been on human trafficking. The aim of this drive was to create awareness about the dangers of human trafficking amongst the learners as well as in the surrounding community. A further focus was to reach out to the victims of human trafficking by collecting clothing.
Friday 6 May was the culmination of the human trafficking drive –learners and teachers dressed in black andformed a ‘NO!’ on the field to show solidarity in the fight against this awful crime. These photographs were posted on Facebook and had almost 16 000 views in four days!
As part of the campaign, thirty large boxes and some bags were filled with gently worn clothing that was collected.The EPIC Foundation is an organisation that creates awareness and reaches out to victims of rape, abuse and human trafficking – they collected the clothing for distribution at a safe house.
Thank you to everyone that contributed to this worthwhile cause and helped create awareness in our community! A word of thanks to Boxlee for their donation of boxes for the clothing.


GUESS and Busby held a Denim day on 23 April 2015 in honour of Sexual Awareness month!

GUESS and Busby held a Denim day on 23 April 2015 in honour of Sexual Awareness month! We raised funds and collected old denims which will be handed over to POWA (People Opposing Woman Abuse)!

Denim Day: Origins

An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. He threatens her to tell no one and makes her drive the car home. Later that night she tells her parents and they press charges.
The perpetrator is arrested, prosecuted, convicted of rape and sentenced to jail.
He appeals the sentence. The case makes it’s all the way to the Italian Supreme Court.
Within a matter of days, the case is overturned, dismissed, and the perpetrator released.
In a statement by the Chief Judge, he argued:
“Because [she] wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since.


SAHETI School Debutantes of 2015

The SAHETI School Debutantes of 2015 are involved in collecting contents and packing bags for the Epic Foundation Comfort Pack Project. Their target is to pack 500 packs for the Foundation!! On Saturday 14 March they stood at the doors of Pick & Pay at the Bedford Centre asking people to contribute to the project. A few trolleys with content items were donated on the day!


Woolworths CSR Comfort Bags

A big thank you from the Epic Foundation to Woolworths CSR for the fantastic donation of 240 packed bags towards our Comfort Pack Project...with a promise of more to follow! The stores who contributed to this donation are: Balfour Park, Blubird, Benmore Gardens, Greenside, Killarney Mall, Grant Avenue, Jabulani Mall, Maponya Mall, Campus Square, Atholl Square, Southgate Mall, Victory Park, Graystone, Norwood Mall.


FOREVER NEW supports Fairy Godmother Project

FOREVER NEW will be supporting our Fairy Godmother Project in 2015. FOREVER NEW initiated its sponsorship by donating a number of dresses to the Project. We are super excited about this new sponsor to our project. Thank you so much to Kerrin Tesseldorf and her lovely team for accepting the Epic Foundation. Exciting things waiting for 2015!!


Adcock Ingram Community Upliftment Programmes (CUPs)

On 8 May 2014, Adcock Ingram Community Upliftment Programmes (CUPs) donated various items to comfort trauma survivors. Items included TLC wipes, Gummy Vites and tissues which will support them through a difficult time. CUPs also collected generous donations from the public and the Adcock Ingram team to further assist Alta with the Comfort Care Pack and Fairy Godmother projects.

The Fairy Godmother project is aimed at underprivileged girls in their matric year who do not have the financial means to buy a matric farewell dress. Some of these girls end will not be given back to the Foundation. To find out more about CUPs visit: facebook.com/AIGCUPs


Liberty's Disbursements department

On 15 April 2014 the EPIC Foundation received a lovely donation from Liberty's Disbursements department to contribute to our Comfort Pack Project. A big thank you to Phindi Nkuna for arranging this!


Sasol Group Services (Pty) Ltd

Sasol Group Services (Pty) Ltd - supporting the EPIC Foundation through their by starting up a Handbag Project work stream which will be run under the Sasol Women's Network (SWN) - photo of Alta, Vedantha Kundalram and a group of ladies from Sasol at the recent handbag handover during November 2013 at their offices in Rosebank


Pretoria Boys High School

The boys from Pretoria Boys High School supports EPIC Foundation and collected comfort packs for survivors of rape for us. This was done through their outreach programme. Absolutely fabulous seeing a boys school contributing to this initiative.


Law Property

Law Property's Women's Celebration in Durban.   They supported the EPIC Foundation and also included Thora Mansfield from Open Door.   An organisation doing fantastic work in the Durban area for survivors of rape, abuse and human trafficing


Sasol Polimers

The employees from Sasol Polimers got together for their Women's Day initiative and supported the Comfort Pack project by donating fully packed bags and gave additional content items.



Independant Newspapers

This group from Independant Newspapers who arrived with a ton of donations and then spent the afternoon with me packing 90 bags.



Standard Bank Head Office

Alta did two motivational talks to the employees of Standard Bank Head Office as part of their Women's Month initiatives. Met such fabulous people there and the ladies who attended brought items along for the Comfort Pack Project.


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